Sprinklr
|Software Engineer
Highlights
Added support for Dynamic Video Templates which allows generation of numerous customized videos efficiently in bulk by utilizing data from spreadsheet tools.
Analyzed and resolved platform-wide build warnings and errors, resulting in a 4.5% reduction in build time and a 33% decrease in console output.
Integrated Snapchat's Reach & Frequency Ads which will increase the revenue by more than $10 million.
Integrated end-to-end support for publishing and managing Advertisement campaigns for Google, and Amazon.
Spearheaded initiatives to eliminate reliance on legacy third-party libraries usages like Backbone, jQuery, and class components to improve code maintainability, scalability, performance and reduce technical debt.
Implemented support for a range of features aimed at enhancing aspects such as advertisement creation, audience management, and campaign spending & budget management.